About Us

Our CEO's Message

In a state where our country rapidly progresses in economical development, we modern businesses should also go with the flow of the growth. In Al Smou, we decided to expand our horizons and start a venture in forming a new group of companies that will produce only quality services and bring customer satisfaction.

Together with Al Smou Real Estate, Damas Union Gen. Contracting ., Royal Grand Suite Hotel Apartment, Guest Hotel Facility Management, and Al Smou Hotel Apartment, we are ready in taking on the changes and challenges the industry faces. We are stronger with one belief, solid vision, targeted goals, and common values.

We will continue to be the best in our respective fields until we are known to lead not only in United Arab Emirates but worldwide.

Best Regards,



Our dedication to excellence and continuous improvement is demonstrated through our commitment of resources to innovation and learning. Through our Business Management System, we deliver benefits to our customer, colleagues, business partners, owners and society by listening, building loyalty and developing mutually beneficial relationships.


To be a world class luxury international Group of companies, committed to being the industry leader in all of our activities through dedication to our stakeholders, colleagues, customers, business partners and owners.


The Smou Group History

Smou Group was established in 2007 when its members decided to come together and create a new union of companies that will provide solutions in property and investment management, contracting and constructing, and environmental and tourism services. The Smou Group is headquartered in Abu Dhabi, the capital of United Arab Emirates.

For more than a decade, it has succeeded in enhancing its competitive position through its notable professional approach and integrated methodology in making profitable investment decisions. Smou has cultured its affiliates with high degree of flexibility, broadened powers, greater potentials for creativity, and management excellence. These made each company independent while keeping its roots to its foundation, the Smou Group itself.

The success of Smou is because of its experienced personnel with diverse competencies and superior level of professionalism. It contributed in formulating the group’s accurate quality systems and applying standards precisely. The strong conviction and collective pursuit of excellence has made Smou Group strive to branch out in different forms of investments. It will continue to set new benchmarks for growth, profitability, and social commitments.

People Focus

We focus on our colleagues, customers and business associates and they acknowledge us as preferred partners.


We act with honesty and sincerity in everything we do. We say what we mean, do what we say and build confidence in our team.


We work towards common goals through open communication, mutual support and win-win attitudes. We respect our differences and build upon our strengths.


We ensure that people's individual needs and successes are supported and recognised.

Continuous Growth

We provide an environment where our colleagues and our business can flourish and grow.


We are open minded, challenging conventional thinking, improving our processes and implementing new ideas faster than our competitors.